Malcolm Gladwell speaks about how Howard Moscowitz proved that our food needs variety in it. As consumers we are unsure of what we actually prefer in our products. We don’t know what we like until we have eaten it and discover this whole other world of flavours. Moscowitz proved that not everyone likes the same thing. There needs to be different varieties of our products to meet the needs and wants of everyone. For spaghetti sauce he found that there are three groups of people for the sauce. These groups are plain, spicy, and chunky. He gathered up a bunch of people and got them to rate a bunch of different spaghetti sauces out of 100. The information gathered was all over the board. Howard found out that people like the variety and not everyone has the same taste buds. That is why Prego made many different varieties of spaghetti sauce and became the dominant spaghetti sauce manufacturer. Howard made it possible.
We don’t all like the same kinds of music. There are many different kinds of music for people to listen to now. There is rock, rap, country, pop, hip-hop, r&b, techno, classical and many other kinds. Even if we like one of these kinds we still won’t like all of it. There are so many different styles of each of these different forms of music. For example there are many different styles of rock; there is metal, punk, screamo, goth, light and many other ones. Even these different styles have substyles like many different kinds of metal rock. Everyone has their different tastes in these kinds of music, and people can be categorized into their different tastes. I hate pop music and country while lots of other people prefer these kinds and not like the rock music like I prefer.
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